Client:
Fifteen Melbourne
www.fifteenmelbourne.com.au

Brief:
"Reservations Line Open" Email Campaign

The brain child of UK chef Jamie Oliver, Fifteen is a restaurant designed to train and provide an opportunity for young people needing a second chance.

Result:
Whenever Fifteen Melbourne wants to tell its customers some news, they use Web Prophets Enews Manager service.

Fifteen Melbourne emails a number of emails throughout the year, using Enews Manager to inform reciipients about:

• upcoming reservation availability
  
• latest information about Melbourne's newest most exciting restaurant
  

Once the campaign has been sent, then Fifteen Melbourne can login to their Etools Area and get real time reporting on how their campaign is going. Information that Fifteen Melbourne can view includes:

• How many emails have been successfully sent
  
• How many emails have bounced and why
  
• Who has viewed the email including date and time
• Which links have been clicked from the enewsletter to their website
  
• How many and who unsubscribed.
  

Enews Manager also automatically collects email subscriptions from the website, making collecting and managing new contact information really simple.

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