Our system not only meets industry guidelines but integral to its process is a system for checking and validating our optimising techniques with reports that deliver feedback on our implementations. Our reports not only describe the reasons why we recommend website changes and their value when optimising a website but our reporting structure provides clear indicators for:

• what are the most successful keywords for your business
• where is your website ranked on the major search engines

Our process follows the following four stages:

1. Website Health Check
2. Search Engine Ranking Report
3. Recommended Keyword Report
4. Web Page Search Engine Optimization

Any stage can be entered into at anytime. If you are simply interested in finding the best keywords for your business we are happy to conduct the research and submit a report to you. If you are just happy to get a website Health Check and have some changes implemented onto your home page this is fine also. Please remember though, that as websites get optimised their placements changes on search engines, what works for you now may not work 4 weeks down the track as your competitors optimise their websites. It is quite usual to organise for continual reporting on a monthly or quarterly basis for your website. Please feel free to contact us for more information about this service.

With this service you can select listing locations including city and country.

You only get charged when someone clicks on a PPC link and visits your website. You can also set a maximum spend for each day. Once this ‘maximum daily spend’ is reached, your link drops off the PPC web page until your next monthly term commences.

The cost of the click-through is based on a bidding system against competitor websites. Usually bidding starts at $0.08c per click-through, If a competitor then bids $0.10c per click-through their listing will be placed higher than yours on the PPC page. Of course, you can elect to increase your bid again. In highly competitive areas (such as website design), it is not unusual for click-through rates to be as high as $15.00 per click through, at which point the value of using PPC as a marketing tool is greatly reduced.

Pay per click-through campaigns are generally based on ‘keywords’ that reference your websites key offerings.

With this service, Web Prophets provides you with:

• Account Setup with Google
• Addition of Google conversion tracking software onto your website
• Addition of landing pages with online forms to collect enquiry information
• Initial Keyword Research and categorisation for your business
• Copy writing for the advertisement and occasional revisions based on success of campaign
• Bid Strategy Development based on your maximum spend requirements
• Monthly Report by keyword and click-through rates including recommendations for following month for budget spend, alterations to keywords, and general progress/success of campaigns
• Keyword settings/changes and cost changes ‘per click-through’

At the end of each quarter Web Prophets will supply you with a conversion report based on Click Through's and website page hits and any online requests received from the Adwords campaign

Web Prophets manages this process and works with the keyword settings to get the best ‘per click through’ rate against the best keywords to attract quality customers.
This style of campaign is extremely flexible and you can change your maximum spend on a month to month basis, or if required you can elect to suspend this campaign for a period of time. It is recommended that you run an AdWords campaign for a minimum of 3 months.

The Keyword Optimiser assists your website and its response to Search Engine requests. Just like advertising in a standard newspaper in the Classifieds section, it is important that your website appear within the right categories. Keywords and implementing them into your website facilitates this.

It is no use for you or your website if for example a potential customer searches for 'window cleaning' for their home and your website appears but you only do 'window cleaning' for the business sector. Qualified leads are all important and become essential if you are considering entering into a 'Pay per Click' campaign (see our Emarketing services)

The Keyword Optimiser Report provides:

1. Research and development of your business keywords (what people are searching for to find your business offering) this includes a report listing the most popular key words for your business (limit of 50 keywords)
2. The select keywords are then assessed for coverage with six major search engines (Google, Yahoo, MSN, Alta Vista, Sensis, LookSmart) including the number of times searched within the last 24 hours and competitors usage of those keywords
3. An analysis is then provided for each keyword which lists each keyword ranging from the most competitive keywords to the least competitive keywords for your business.

The Keyword Optimiser Report provides you with a list of your 'niche' keywords, keywords which will allow you to be ranked higher than you competitors on Search Engines.

Once our keyword research and analysis of your website is complete we email the Keywords Report to you in Adobe Acrobat PDF format. We are happy to answer any questions you may have as a result of this report. This an ideal process to go through if you are planning on an emarketing strategy such as Google AdWords.

INVESTMENT: $275.00 GST INC. PER REPORT
INVESTMENT WITH AN ADWORDS CAMPAIGN: $165.00 GST INC. PER REPORT