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10 web tips : ecommerce: selling your products online

Web TipsAbout Etools Shopping Cart

Here are 10 web tips on how to setup online payments onto your website:

tip 1
Select the shopping cart or online payments solution that best suits you. Click the link below for a brief description of each of our Iretailer Shopping Cart products.

Web TipsEtools Shopping Cart

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tip 2
Choose your online payments partner - this will depend on your business expectations and monthly turnover. Click below for some Australian based payment gateways or talk to your bank. All banks now offer payment gateway services. There are plenty of options now on the market for businesses of all sizes.

Web Tipswww.securepay.com.au
Web Tipswww.verisign.com.au
Web TipsHow to set up a PayPal Account

Web Tips

tip3
Develop your Privacy Policy, Terms & Conditions of Sale and Returns Policy. Make sure that these documents match up to the requirements of your online payments partner. When you subscribe to Web Prophets Iretailer we can provide templates of these pages for you to work with.

Web Tips

tip 4
Select a postage method for your products, if required. All shopping cart products offer different options. Web Prophets Iretailer choices include fixed price per order/product, individual price per product, Australia Post online calculations and your own courier pricing based on dimensions, weight and location. Please note additional setup fees may apply and custom built solutions to fit your exact needs are also available.

Web TipsAustralia Post - Edeliver Service for websites

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tip 5
Check out other shopping cart websites for clues on the kind of functionality you want in your cart.

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tip 6
Organise your products and your website. Plot out how you want your products to be displayed, separate them according to catalogues, category and sub categories.

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tip 7
Get photographs taken of your products - remember the better your products look the more appealing they will be for a prospective purchaser.

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tip 8
Investigate other software you may need to run your business, such as image formatting software and accounting software. Be clear about the set-up costs for launching online.

Web Tips

tip 9
Supply the required information about your shopping cart plans to your website designer and/or shopping cart provider. Your website designer may need design guidelines for your website to meet a shopping cart specifications, while your shopping cart provider will need your selected payment gateway information and some sample data on your products for testing (most shopping cart providers will have a recommended format for you to deliver this information).

Web Tips

tip 10
Build a marketing strategy for your shopping cart to alert your customers and attract sales. Short on ideas? Take a look at our Emarketing Strategies.