tip 1
When you register your domain name, register the
name for 2 years or more. This tells search engines that your website
is a permanent fixture and not a short term solution.
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tip 2
When selecting your website hosting company make sure they use a dedicated
IP protocol (computer address). websites that constantly move web
hosts or where the IP is constantly changing are viewed as suspect or
inauthentic.
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tip3
Make sure you list your website URL with the major
search engines. The URL is your website address, e.g. www.yourname.com.au.
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tip 4
Make sure your website is designed for a single window not in frames.
Frames severely hamper search engines as they try to read your website.
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tip 5
Make sure your design has a navigation path with
clear links to each page on the website, also make sure that the main
pages have text links at the bottom of the page to assist search engines
navigate through your website or use a site map for this purpose.
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tip 6
Ensure that your website is W3C
compliant. W3C is the organisation that regulates HTML code (the computer
language websites are built in). The closer your website gets to good
clean code the easier it will be for search engines to trawl through
it.
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tip 7
Content is King! Make sure your content is clear
and concise. Make sure your website contains ‘information rich
content’.
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tip 8
META tags are a method for providing a description of your website content.
For the best results provide your website designer with a single sentence
for a description and up to seven keywords.
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tip 9
Like a mission statement your homepage should contain at least an opening
phrase which states clearly what you do.
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tip 10
Organise links with allied organisations, the more links to/from your
website, the more search engines will like you.
