Australian Book Auctions (ABA) required a new site that would promote their Upcoming Sales online.
The website needed to be easy to navigate and easy to update for ABA staff. Part of the required features include an email subscription to the ABA newsletter, design of the newsletter and software to allow ABA easy management of email newsletter communications.
There are lots of online tools out there to help you promote your website online.
We have listed some great tools for website rankings, search engine optimisation, online and email marketing.
Choosing the right keywords for your site is the first step to effective marketing online. Basically we are all looking for quality leads on our website. A keyword is what a customer types into Google to conduct a search for something they are looking for. WordTracker provides you with the amount of times a keyword has been searched on in the last 24 hours. Once you know what the top keywords for your business are, you can use them on your website to attract the right leads from search engines and for building emarketing campaigns with tools like Google Adwords.