With the recent changes to Google’s page ranking algorithm (AKA 'Mobilegeddon'), mobile friendly, accessible websites are being prioritised in search results. You may have read how web accessibility can be achieved in the eye of designers, business planners and SEO gurus. It's about time we go technical and explore what exactly Google expects from a website to be eligible for a page ranking bump, or at the very least, retain it.
You could always get your website checked with an accessibility tool such as WAVE, but it would save a lot of time and effort if a website is proactively built with the following pointers in mind rather than having to fix issues retrospectively.
Web Accessibility… the mere mention can strike fear into hearts of otherwise courageous people. What should we be doing? Are we doing enough? Are we compliant and to what? What are the risks?
Previously we’ve written about Web Prophets success in meeting technical accessibility criteria with our adoption of Drupal aGov.
Here we offer some general tips on approaching ‘web accessibility’ with confidence.
I know at times it looks like what website designers and developers do is black magic. So, to explain everything we do when Web Prophets creates a website for you we thought we would break down the 10 steps of planning your website project.
Think about what you want the website to do for your business. Write this down and do research to find out how you can set up your website to achieve your goals.
Make sure you have links from allied partners, industry associations & business directory websites linking back to your website. The more you have of these the more valuable your site is rated by Google.
Make sure Google knows about all of the pages on your website. You can submit a Sitemap at the Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase coverage of your webpages. The system of lodgement requires an XML file - if you do not know how to create one, let Web Prophets know and they can set one up for you.
Below are 10 tips to help your rankings in Google...